The method

We find the moment, not the market.

Anyone can pull a list of 4,000 companies that fit your profile. The list was never the hard part. The hard part is knowing which twelve of them have the problem this month.

01 Triggers

A trigger beats a profile, every time

A company that matches your customer profile might buy something, someday, from someone. A company that just lost its only Salesforce admin, or got a stop-work order, has a problem with a date on it. The first is a mailing list. The second is a conversation you’re welcome in.

So we start from what leaves a trace in public. Depending on what you sell, that’s

job postings for the role that signals the pain,
migration and platform announcements,
funding rounds and acquisitions,
inspection results and violation records,
permit filings and bid boards,
licence changes,
leadership moves,
new facility openings,
and the forums where the people doing the work ask each other for help.

Every one of those is a moment where someone went from tolerating a problem to trying to solve it. That’s the only moment worth writing to.

02 Outreach

Then a person writes to a person

The outreach names the specific thing we found and asks one question they can answer in a line. It doesn’t open with a compliment about their website. It doesn’t say we came across their profile. It doesn’t pitch in the first message, because a first message that pitches is a first message that gets deleted.

Everything goes out from domains we own and pay to warm, on your firm’s name. If a campaign burns a domain, it’s ours, not the one your invoices come from.

03 The file

You get the file, not just the invite

Every booked meeting arrives with a one-page brief:

The company, the person, and how we confirmed they’re the one who signs
The trigger we found, with the source and the date, so you can check it yourself
What we said to them and what they said back, in full
Two questions worth asking in the first five minutes
Anything that gives us pause, written down rather than left out

04 Month one

The first month, week by week

Week 1. Working session and setup.

Your engagements, your losses, your no-go list. We buy and start warming the sending domains.
Week 2. First triggers, first drafts.

You approve the first batch of targets and read the first outreach in your voice before anything sends. After this you never have to approve again unless you want to.
Week 3. Sending starts, replies come back.

We handle every reply. First meetings usually land here.
Week 4. What worked, in writing.

Which triggers pulled, which messages got answered, which segment to drop. You keep this whether you continue with us or not.

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