More than one way to pay for it
Most firms take the retainer because it’s the simplest thing to run. It isn’t the only option, and on the call we’ll tell you which one we’d take if we were sitting where you are.
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Monthly retainer.
One number, agreed before you start, covering the research, the writing, the sending and every reply until a time is agreed. Easiest to budget for, and what most firms end up on.
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Per meeting.
You pay for meetings that actually get booked, at a rate we agree up front. It suits you if you want the cost to track the output. It only works if we write down exactly what counts as a meeting before we start, so neither of us is arguing about it in month two.
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Retainer plus a share of what closes.
A smaller monthly number and a percentage of the work that lands. Only where you can report closed-won honestly and we can both see the same number. If you’d rather not open the books, take one of the other two. We won’t push it.
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Something else.
If your finance team needs it structured differently, say so on the call. We’d rather fit how you already buy than make you fit us.