Catalyst B2B

Pricing

Priced to the work.

One market in one category, and four markets in a category nobody has mapped, are not the same job. They shouldn’t carry the same number. We scope it on the call, agree how you’d rather pay for it, and quote once.

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01 Models

More than one way to pay for it

Most firms take the retainer because it’s the simplest thing to run. It isn’t the only option, and on the call we’ll tell you which one we’d take if we were sitting where you are.

  • Monthly retainer.

    One number, agreed before you start, covering the research, the writing, the sending and every reply until a time is agreed. Easiest to budget for, and what most firms end up on.

  • Per meeting.

    You pay for meetings that actually get booked, at a rate we agree up front. It suits you if you want the cost to track the output. It only works if we write down exactly what counts as a meeting before we start, so neither of us is arguing about it in month two.

  • Retainer plus a share of what closes.

    A smaller monthly number and a percentage of the work that lands. Only where you can report closed-won honestly and we can both see the same number. If you’d rather not open the books, take one of the other two. We won’t push it.

  • Something else.

    If your finance team needs it structured differently, say so on the call. We’d rather fit how you already buy than make you fit us.

00 Projects

Consulting and build work is priced differently

Lead generation is an ongoing engagement, so it is priced as one. Sales consulting and IT consulting are projects with an end date, so they are priced as projects: a fixed number against a written scope, agreed before anything starts.

  • Sales consulting.

    A fixed project fee against the two or three areas we agree to change. Typically four to eight weeks. No day rates and no scope that quietly expands, and everything we build stays yours.

  • IT consulting and builds.

    A scoping session produces a written scope and one fixed number, and that number is what appears on the invoice. Changes get priced before they are built rather than after.

02 The quote

What moves the number

Four things, and we’ll tell you where you sit on each one before we send a figure.

  • The category, and how many markets in it you want covered
  • How hard the market is to research. Some buying roles are listed publicly; some take real work to find
  • How many meetings a month you can absorb without your delivery slipping
  • Whether we write as one firm or across several of your practice areas
03 Included

What’s in it

  • Market research, targeting and the data work
  • Sending domains bought, warmed and monitored, on us
  • Outreach written per person, not per segment
  • Every reply handled until a time is agreed
  • A one-page brief with each meeting
  • A monthly readout of what worked and what to drop
04 Terms

How we bill

  • Whichever model you pick, the number is agreed before you start and held for the engagement. If the scope needs to change, we say so before the work does
  • Month one is the setup month, because nothing sends until the domains are warm
  • Engagements run for a term we agree up front. Pipeline compounds, and a market worked for six months returns more than the same market worked for one

On volume, before you sign

Some months a market is loud and some months it’s quiet. We’d rather say that now than explain it to you in month three. The number we aim at is one we’d expect to hit in a slow month, not a good one.

05 Questions

Questions about money

Why is there no pricing table?

Because a number on a page would be wrong for most of the people reading it, and the ones it was accidentally right for would still need scoping. We would rather spend twenty minutes and give you a real figure than publish one designed to get you onto a call.

What is the smallest sensible engagement?

One service, one segment, one market. That is deliberately small enough to find out whether we are any good without betting a year on it, and it is what we recommend if you are unsure.

Is there a setup fee?

The first month is the setup month and it is billed as a normal month, because it is where the working session, the infrastructure, the data and the first campaigns get built. Nothing sends until the domains are warm, and that is a feature.

What happens if it does not work?

If we get in and conclude the market cannot support what we projected, we say so and refund the setup. If it simply answers less than expected, you will hear that in the monthly readout while there is still time to change something, not at renewal.

Do you take equity or work purely on commission?

No to equity. Purely on commission, no: it makes us optimise for whatever closes fastest rather than what is right for your firm. A retainer plus a share of what closes is available where you can report closed-won honestly.

Next step

Get the actual number in twenty minutes.

Tell us the category, the markets you want covered and how many conversations a month you could absorb. That is usually enough for us to scope it and quote once, without a second discovery call.

Book a 20-minute call See the services