Catalyst B2B

Services

Everything between a stranger and a signed engagement.

Five services that were built to work together and are sold separately. Most firms start with meetings and end up buying two or three of the others because the bottleneck moved.

Book a 20-minute call How an engagement runs
01 The five

What we do

Each of these is a real engagement with its own scope and its own price. Nothing here is a bolt-on we add to justify a bigger retainer.

02 The order

Where firms usually start

There is a sensible order to this, and it is not always the one people arrive asking for. On the call we will tell you which step you are actually on.

  1. Nobody is prospecting at all.

    Start with appointment setting. It is the fastest path to a filled calendar, and it will tell you within a quarter whether your market answers outbound.

  2. You get meetings and too few close.

    Start with sales consulting instead. Buying more pipeline to pour into a leaking process is the most expensive mistake in this category.

  3. Outbound works, and you want more of it.

    Add outbound lead generation across more segments and more channels, with deeper research underneath so the targeting keeps improving.

  4. The growth has outgrown your systems.

    That is IT consulting. The website, the CRM, the quoting, the scheduling, whatever is now the constraint.

03 Tailoring

The strategy is built around your market, not around our template.

Customisation is the thing most agencies charge for and few actually do. A sequence that worked for a software company gets pointed at an engineering firm, the replies dry up, and the client is told their market is difficult. The market was fine. The strategy was somebody else’s.

We build the engagement around your business, your market and the dynamics of your industry: how your buyers actually buy, how long they take to do it, who else is in the room when they decide, and what they have already been pitched twice this quarter.

That is why the first fortnight is spent on research rather than sending, and why the number we quote depends on the category rather than coming off a rate card.

  • The segments worth working, sized against what one client is actually worth to you
  • The channel mix, because a market that deletes email will often answer the phone
  • The offer and the angle, written the way your buyers describe the problem themselves
  • The cadence and the volume, set by how long your sales cycle really runs
  • What counts as a qualified meeting, agreed in your words before anything sends
04 Questions

Questions about buying from us

Do we have to buy more than one?

No, and most clients start with exactly one. The services are priced and scoped separately for that reason.

Can we start small and expand?

That is the normal path. A single segment appointment setting engagement is a small enough commitment to find out whether we are any good, and it is what we would recommend if you are unsure.

Who will we actually work with?

Ankit or Akshay on every account, with a short bench of specialists brought in where a project needs one. There is no account manager layer, and nobody junior is writing in your firm’s name.

Do you work with agencies and consultancies who sell to businesses?

Yes, frequently. The main thing we check is that you have capacity to take on work and that a client is worth enough to justify researching accounts one at a time.

Next step

Not sure which of these you need?

That is most of the first calls we take. Bring what is actually happening — the empty calendar, the deals that go quiet, the site nobody enquires through — and we will tell you which one to buy, including when the answer is none of them.

Book a 20-minute call See pricing