Catalyst B2B

Appointment setting

Meetings on your calendar, not leads in a spreadsheet.

We run the prospecting, the outreach, the replies and the scheduling, and hand you a confirmed time with the research already done. You show up and sell.

Book a 20-minute call How an engagement runs

We agree what counts as a qualified meeting in writing before anything sends.

When first meetings typically land
Wk 3–4 When first meetings typically land
Of replies handled by us, including the rude ones
100% Of replies handled by us, including the rude ones
Research brief with every booking, questions included
1 page Research brief with every booking, questions included
No-shows chased and rescheduled, not counted
Re-book No-shows chased and rescheduled, not counted
01 The job

The hard part was never the list.

Anyone can pull four thousand companies that match your profile. That list costs almost nothing and it is worth almost nothing, because it tells you who might buy someday and not who has a problem this month.

Appointment setting is the unglamorous work between that list and a time in your calendar: working out which twelve companies have a live reason to talk, finding the person who actually signs, writing to them about their situation rather than yours, and then answering every reply until somebody agrees on a Tuesday at ten.

That is the whole service. We are the team doing it, and one of the founders is on your account, not a rotating pool of juniors.

What you stop doing

  • Building lists on a Sunday because delivery ate the week
  • Writing the sixth follow-up to somebody who went quiet
  • Explaining to a new SDR, again, what your firm actually sells
  • Finding out on the call that the person has no budget and no problem
02 What you get

What you get

What lands in your week

Everything below is included in one number. There is no separate line for data, tooling or sending infrastructure.

  • Target research, refreshed weekly

    Your market worked over continuously rather than bought once. Companies enter the list because something happened to them, and leave it when the reason goes stale.

  • The right person, verified

    The person who signs, or the person who briefs the person who signs. We confirm the role before we write, and we say how we confirmed it.

  • Outreach across email, LinkedIn and phone

    One sequence against one person, in your firm’s voice, from sending infrastructure we buy, warm and monitor on your behalf.

  • Every reply handled

    Interested, not now, wrong person, or go away. We answer all of them, route the referrals, and put the not-nows on a dated follow-up rather than losing them.

  • The booking, and the reminder

    Time agreed, invite sent, confirmation the day before. If they miss it, we chase and rebook rather than quietly counting it as delivered.

  • A one-page brief per meeting

    The company, the person, why we approached them, the full thread, two questions worth asking in the first five minutes, and anything that gives us pause.

03 How it runs

From signature to first meeting

Four weeks. Nothing sends in week one, and any agency that tells you otherwise is sending from domains that will be dead by week six.

  1. Week 1. Working session and infrastructure.

    Your offer, your best clients, your lost deals, your no-contact list. We buy the sending domains and start warming them the same day.

  2. Week 2. First targets, first drafts, your approval.

    You see the first batch of accounts with the reason for each one next to it, and you read the outreach in your voice before a single message goes out.

  3. Week 3. Sending starts and replies come back.

    Volume ramps as the domains warm. We work the inbox daily. First meetings usually land in this week or the next.

  4. Week 4 onward. Booked meetings and a monthly readout.

    Which segments answered, which messages got replies, which angle to drop, and what we are changing next month. You keep that document whether you continue with us or not.

04 Definition

What counts as a qualified meeting, written down before we start.

Most disputes between a firm and its appointment setter are the same argument: what you thought you were buying and what they thought they were delivering. So we settle it in writing in week one, in your words, and it goes in the agreement.

A booking has to clear every line below before it counts. If it does not, it is our problem to fix, not yours to pay for.

  • The company is inside the profile we agreed, not adjacent to it
  • The person can sign, or briefs the person who signs
  • There is a real problem in the area you work, and they said so
  • They agreed to a specific time, not to "send some info"
  • They turned up. A no-show is rebooked, and only counts once it happens
05 Fit

Who this works for

A fit

  • A new client is worth thousands, not hundreds
  • You close well once you are in the room
  • Someone senior can take four to eight new conversations a month
  • You sell a considered service that needs a conversation, not a checkout

Not a fit

  • You want volume leads at the lowest possible cost per name
  • Nobody on your side can take the meetings for the next two months
  • You need us to close the deal, not to open it
  • Your buyer is a consumer
06 Questions

Questions we get about appointment setting

How many meetings a month should we expect?

We give you a number on the call, once we know the category, the size of the addressable market and how hard it is to research. We deliberately quote what we would expect in a slow month rather than a good one, because some markets are loud and some are quiet, and we would rather say that now than explain it to you in month three.

Do you send from our domain?

No. We buy lookalike domains, warm them for weeks, and send from those. Your primary domain is where your invoices and client email come from and it never gets spent on outbound.

Whose calendar do the meetings go into?

Yours. We work into your scheduling tool, respect the hours you actually want to take calls, and leave you enough gap between them to write your notes.

What happens to the people who say "not right now"?

They go on a dated follow-up with the reason attached, and we come back at the point they told us to. In most categories a meaningful share of the year’s meetings come from that list rather than from first contact.

Can we listen to what you are sending?

You approve every campaign until you tell us you would rather not. After that you still get the full thread with every booked meeting, so you can always see exactly what was said in your name.

Also from us

The rest of what we do

Next step

Bring three deals you wish you had won.

We will work backwards from those three on the call, size the market they came from, and tell you what we would actually run against it. If we are not the right fit, that is a twenty-minute answer instead of a three-month contract.

Book a 20-minute call See pricing