About

Small on purpose.

About Catalyst

Catalyst is two brothers, Ankit and Akshay Asthana, and a short bench of people we bring in when a project needs them. There’s no account manager layer, no junior writing your emails, and no fifty-client roster. You’ll work with us.

Between us that’s twelve years of selling and filling pipeline for other people’s firms. Ankit has spent seven of them in sales and lead generation, Akshay five. Long enough to have watched the same thing go wrong over and over: everyone obsesses over the list, and the list was never the hard bit. The timing was.

So Catalyst does one thing. It finds the moment a company starts looking, and gets your firm into that conversation before anyone else is in it. That’s a narrower business than most agencies run, and a much better one.

01 Who you get

The two people doing the work

  • Ankit Asthana

    Seven years in sales and lead generation.

  • Akshay Asthana

    Five years in sales and lead generation.

One of us is on every call and every account. Nothing gets handed to somebody you haven’t met.

02 Principles

How we work

  • We tell you when a month is going to be thin, before it’s thin
  • We don’t send anything we’d be embarrassed to see forwarded to you
  • Every meeting comes with the evidence behind it, including the parts that give us pause
  • If we can’t find the trigger for your category, we say so and refund the setup