Who we work with

Different work, same problem.

A structural assessment firm and a Salesforce integrator look nothing alike, and they sell in exactly the same way. One considered purchase, one buyer who has to trust you, and a moment where the problem becomes urgent. That moment is what we hunt.

01 The one rule

The only thing that rules a business out

We’re not fussy about your industry. We’re fussy about one thing: something has to happen before your buyer starts looking, and that something has to leave a trace somewhere public. A new hire, a filing, an acquisition, an inspection, a question posted in the open.

If your buyers simply wake up one day and decide, there’s nothing for us to find and we’ll tell you that on the first call. If something happens to them first, we can almost certainly work with you, whatever it is you sell.

02 Categories

Where we work

Technology and data

ERP and CRM implementation, systems integration, custom software, data engineering, analytics and attribution, AI implementation, cloud and platform work
Security, risk and compliance

Penetration testing, SOC 2 and ISO readiness, virtual CISO, incident response, privacy and regulatory compliance
Built environment

MEP, structural and civil engineering, condition and facade assessment, code compliance and expediting, restoration and remediation, roofing and envelope, life safety, owner’s representation
Industrial and supply chain

Automation and controls integration, robotics, contract manufacturing, equipment service contracts, quality and ISO consulting, logistics and freight, customs and trade compliance
Financial and professional services

M&A and transaction advisory, valuation, fractional CFO and outsourced accounting, tax credit consulting, commercial insurance and benefits, executive search, B2B legal, management consulting
Healthcare and life sciences

Revenue cycle management, EHR integration, regulatory affairs, clinical research services, practice consulting, device quality systems
Energy and environment

Commercial solar and EPC, energy procurement, retrofits and performance contracting, site assessment, ESG and sustainability reporting
Marketing and revenue

Enterprise performance marketing, brand studios, demand generation and RevOps, B2B public relations, corporate production, sales enablement

Not on this list?

The list isn’t the point. If you sell a considered service to other businesses, bring it to the call. We’ll work out in twenty minutes whether the trigger for your category is something we can find, and we’ll tell you straight if it isn’t.

03 Triggers

What a trigger looks like

Six categories with nothing in common, and the same method under all of them.

01 ERP and CRM implementation.

A company posts a job for an admin they clearly can’t keep hiring for, or announces an acquisition that means two instances have to become one. Both are public, both are dated, and both mean somebody has just been handed a problem they can’t solve internally.
02 Marketing analytics.

Somebody posts that twenty percent of their Shopify orders never show up in GA4 and they can’t tell whether it’s a tracking bug or attribution loss. They have the exact problem you get paid to fix, they’ve described it in their own words, and they’re looking for an answer today.
03 SOC 2 and security readiness.

A company announces its first enterprise customer, or starts hiring a compliance manager. Either way somebody has just been handed a security questionnaire they can’t answer, with a deal attached to it.
04 Structural assessment.

A building lands on the public record with an open violation, or a facade inspection cycle comes due. The owner has a clock and a fine that grows. We find it the day it posts and work out who at the ownership entity is responsible.
05 Freight and logistics.

A manufacturer announces a new distribution centre or a plant expansion. Their existing lanes are about to stop working, and nobody has solved that yet.
06 M&A and transaction advisory.

A founder-led company posts its first CFO role, or a private equity firm announces a platform acquisition in a sector that will need bolt-ons. The next eighteen months of work is visible from the outside.

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